The Conquest of Cool: Business Culture, Counterculture, and the Rise of Hip Consumerism by Thomas Frank
My rating: 4 of 5 stars
An interesting re-examination of how advertising and the business world interacted with the youth culture movement of the 1960s in a way that is more complex and nuanced than one might believe. He makes a great argument with loads of examples. It gets a little repetitive at times, as if the different chapters were published separately, and it is perhaps too academic in tone. I would also liked to have seen more analysis of how the concept of the 1960s have been recycled in the 1990s. However, I really enjoyed this book and its capacity to help the reader see things in a new way.
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